Magenta loses media rights to the BBL

The joint media company of the former DFL chief Christian Seifert and the media group Axel Springer secured the Bundesliga for six seasons from the 2023/2024 season, as BBL announced on Thursday.

Seifert mixes up the market for media rights and plans to place a new streaming platform next year. The former boss of the German football league has now secured TV rights of three leagues together with the media group Axel Springer: table tennis, volleyball and basketball. And there should be more, especially ice hockey and handball are on the shopping list.

The long -time media partner Telekom was disappointed. “We regret that the BBL decided against an extension of a successful partnership,” said a spokesman for the German Press Agency. “Magenta sport has developed the German basketball reliably since 2014 and will continue to remain a very important TV provider for basketball in the future.” The Magentasport innernet platform shows the Bundesliga in the coming season and also has rights for the Euroleague and the Eurocup as well as international matches.

no details about cooperation with the ARD

“S-nation will produce all games of the basketball Bundesliga and the BBL Cup in the usual high quality and radiate on their own platform,” the BBL said. “In addition, S-Nation has agreed extensive cooperation with the BILD group and the ARD in order to increase relevance and reach and win even more fans.” Details have not yet been published.

The 53-year-old Seifert spoke of the “next growth step” of his new project. The third purchase of league rights “encourages us to offer attractive sports with our new streaming platform a larger stage and more media reach than ever before”.

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BBL managing director Stefan Holz was “convinced that we take the right step with this constellation to inspire even more people for the great sport of basketball”. The combination of “Germany’s leading media group with its sports skills and range powers” and Seifert’s enormous expertise “promising opportunities to open up the undisputed potential of basketball in Germany even more comprehensively”.

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